In Sell & Spell, become the apprentice of Fizzlewit, an aging wizard that has lost his retirement due to poor investments. As his apprentice, you're tasked with building a shop up from nothing to earn enough money to fund his twilight years and prove your skills as a spellcaster to earn the title of Master Wizard. But beware: the forest you find your shop in doesn't take kindly to strangers. You'll have to use your wizardly abilities to protect your shop from the dangers of the night!Run a Shop for AdventurersInvest in numerous products to improve your shop's earning potential. Grow your business from a rickety stall to a proper one-stop shop for adventurers of all callings!Master an Array of SpellsWhen night falls, the dangers of the surrounding forest come to your doorstep. Learn, improve, and master numerous unique spells with different strengths to better protect your shop. Freely experiment with spells to find your favorites!ImproveUpgrade your shop through 5 levels, unlocking new products, decorations, and spells every level. Advance your revenue streams, invest in upgrades, and become the best spellcasting shopkeep in the land!Play Your WayDon't like the stress of combat? Choose freely between Aspiring Shopkeeper and Aspiring Wizard modes. In Aspiring Shopkeeper mode, you can sit back, relax, and let the money roll in!